MKTG 435: Consumer Behavior

Access to this resource is provided through UO's User Support Services. The Gartner Campus Access program provides faculty, students, and staff free, unlimited access to the Gartner research library which helps translate complex IT issues into comprehensive advice and meaningful analysis. This access includes Gartner's Hype Cycles, Magic Quadrants, research papers, and statistics.

PolicyMap is a data and mapping application with access to over 15,000 indicators related to demographics, housing, crime, mortgages, health, jobs and more. Data is available at all common geographies (address, block group, census tract, zip code, county, city, state, MSA) as well as unique geographies like school districts and political boundaries. Data comes from both public and proprietary sources.

Sports Business Journal (SBJ) is a leading source for sports industry news, original reporting, and news aggregation. This subscription provides full access to SBJ's Daily, Weekly, and archival content, as well as their newsletters, podcasts, and videos.

The Athletic is a service of The New York Times providing national and local sports coverage in the US and UK at the college and professional level. The subscription the Athletics' long-form journalism, original reporting, analysis, podcasts, mobile apps, and email newsletters.
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This subscription provides current UO faculty, students, and staff access to domestic and international business news, commentary, podcasts, blogs, WSJ+, and more. First-time users create a free account at this link. Learn how to set up your access through UO Libraries’ subscription