MKTG 435: Consumer Behavior

Simmons Catalyst replaces the Insight interface. Catalyst allows researchers to examine the same consumer demographics, psychographics, shopping behaviors, brand usage, and media consumption using Simmons datasets to test their scenarios. Includes access to NHCS Adult, Sports Fans, Digital Life, LGBTQ+, and SimmonsLOCAL datasets.
To access this resource, you must have the UO VPN Client software running. Download UOnet VPN here.

Consumer market research reports for the U.S. and U.K. focusing on consumer attitudes, demographics, trend information, and market data in 14 consumer product and service categories, including Beauty, eCommerce, Technology, Health & Wellness, and Social Media.

A statistics portal that integrates data on over 80,000 topics from over 18,000 sources onto a single professional platform - categorized into 170 multidisciplinary categories, providing direct access to quantitative data on media, business, sports, politics, and a variety of other areas of interest.

Magazines, newspapers and journals in all business disciplines including marketing, management, MIS, POM, accounting, finance and economics going back to 1886. Additional content includes financial data, books, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.

Multi-disciplinary database providing indexing, abstracts, and selected full text for peer reviewed/scholarly articles, magazines, trade publications, and newspapers in all fields.

Searches PsycINFO, PsycARTICLES, and PsycTESTS simultaneously.

The iPOLL databank offers access to nearly half a million survey questions and answers asked in the U.S. by more than 150 survey organizations from the 1930's to the present.

A statistics portal that integrates data on over 80,000 topics from over 18,000 sources onto a single professional platform - categorized into 170 multidisciplinary categories, providing direct access to quantitative data on media, business, sports, politics, and a variety of other areas of interest.