Research Guides: MKTG 435: Consumer Behavior: Doing Consumer Research

Survey Software at UO

Looking for an alternative to Survey Monkey or Google Forms? Check out Qualtrics!

The UO provides full access to all UO members, giving you access to a market-leading survey and research platform for your class and personal research projects.

UO Qualtrics
UO students, faculty, and staff have access to QualtricsXM, one of the leading platforms for survey and form-based research projects. This tool is certified by the UO for research data security.
Qualtrics Support & Training
Use these resources to learn about survey design, data collection, and analysis in Qualtrics.

Qualitative Research Development

The Essential Guide to Writing Effective Survey Questions - UX Booth
Great survey questions: How to write them & avoid common mistakes - QualtricsXM
Writing Survey Questions - Pew Research Center
This article is a description of Pew's internal survey development process rather than a "how-to," but it provides excellent guidance into the process of one of the world's top research groups.

Qualitative Research in Business by H. Alf Walle
Call Number: ebook
ISBN: 1443866210
Publication Date: 2014
Offers analysis and "how to" guide regarding qualitative research methods for those seeking to apply these methods to their work.
Absolute Essentials of Marketing Research by Bonita M. Kolb
Call Number: ebook
ISBN: 9781000523300
Publication Date: 2022
This short textbook takes the student through the full market research process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally analysing the data and making recommendations.