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University of Oregon
UO Libraries

Marketing

This guide is for anyone doing general marketing research through the UO Libraries.

Welcome

Welcome to the Marketing Research Guide where you will find valuable information resources for conducting research about companies, industries, products, consumers, and more.

stock photo

"2013 Esri International User Conference - San Diego, CA" by kris krug CC BY-NC-ND 4.0

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Thanks to the UO Oregon Executive MBA and Sport Product Management programs for co-sponsoring this subscription!

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97403-1299
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