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University of Oregon
UO Libraries

Marketing

This guide is for anyone doing general marketing research through the UO Libraries.

Welcome

Welcome to the Marketing Research Guide where you will find valuable information resources for conducting research about companies, industries, products, consumers, and more.

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"2013 Esri International User Conference - San Diego, CA" by kris krug CC BY-NC-ND 4.0

New Database!

Connect to the UO Network from Off Campus (text version)

1. Library Proxy Service

Links on library webpages (including  in LibrarySearch, Browzine, and Databases A-Z) run through a proxy server which verifies you are a UO member, and are eligible to access library materials. When you click on a proxied link for the first time in the session, you are prompted to enter your DuckID and password to access the resource.

2. VPN (Virtual Private Network) Service

For certain library resources, using the UO's VPN service will be necessary.  VPN is not necessary for Canvas or LibrarySearch access.

If the proxied links or bookmarklet aren't working for you, the VPN lets you join the UO's network from off-campus. Using the VPN slows your internet speed, so only connect when you need to access resources, and disconnect once you're done.

For more information on accessing Library resources from off-campus, please check the following links:

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Business & Econ Librarian

Genifer Snipes's picture
Genifer Snipes
Contact:
Knight Library
1501 Kincaid Street Eugene, OR 97403
University of Oregon Libraries
1501 Kincaid Street Eugene, OR
97403-1299
T: (541) 346-3053
F: (541) 346-3485
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