Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
University of Oregon
UO Libraries

Marketing

This guide is for anyone doing general marketing research through the UO Libraries.

Welcome

Welcome to the Marketing Research Guide where you will find valuable information resources for conducting research about companies, industries, products, consumers, and more.

stock photo

"2013 Esri International User Conference - San Diego, CA" by kris krug CC BY-NC-ND 4.0

New Resource!

wall street journal logo

Get your account now! The UO Libraries have started a two-year trial of the Wall Street Journal Online for all UO members. Sign up for your free account at the link below and then go directly to wsj.com or their mobile apps for ongoing access. 

For more details on the trial please see the WSJ research guide linked below.

Related Guides

University of Oregon Libraries
1501 Kincaid Street Eugene, OR
97403-1299
T: (541) 346-3053
F: (541) 346-3485
Make a Gift