Research Guides: Business: Markets, Consumers, & Demographics

Consumer Analysis

Mintel academic This link opens in a new window
Consumer market research reports for the U.S. and U.K. focusing on consumer attitudes, demographics, trend information, and market data in 14 consumer product and service categories, including Beauty, eCommerce, Technology, Health & Wellness, and Social Media.
Passport This link opens in a new window
Includes more than 115 internationally standardized statistics on industry sectors, country markets, and companies as well as full text market, company, & country reports; as well as expert analysis of emerging industry, country, and consumer trends.
Catalyst (MRI-Simmons) This link opens in a new window
Replaces Simmons OneView June 2019
Simmons Insights is the new consumer research platform replacing the OneView interface. Insights allows researchers to examine the same consumer demographics, psychographics, shopping behaviors, brand usage, and media consumption using Simmons datasets to test their scenarios. Includes NHCS Adult, Connect, New Media NHCS, and SimmonsLOCAL studies.

Statista This link opens in a new window
A statistics portal that integrates data on over 80,000 topics from over 18,000 sources onto a single professional platform - categorized into 170 multidisciplinary categories, providing direct access to quantitative data on media, business, sports, politics, and a variety of other areas of interest.

For more marketing resources and research tips, check out the Marketing Research guide:

American Marketing Association
The American Marketing Association web site has a wide variety of resources including white papers, research reports, case studies, and best practices at the AMA.
Marketing Profs
Provides marketing news, opinion and commentary from a roster of marketing professors.
Marketing Sherpa Blog
Includes case studies, surveys, and other techniques. Marketing Sherpa researches what works – and what doesn’t – in all things marketing.
Seth Godin's Blog
One of the most popular blogs on the internet., which discusses marketing and the way ideas spread.