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University of Oregon
UO Libraries

Business

This guide will lead you to many of the University of Oregon Library's databases (as well as a few Web resources) which are useful for business research on companies, industries, markets, and other business related topics.

Finding Background Info

Before you start any research on your topic, you must develop some background knowledge including facts, dates, and names of important people, places, or theories. Books and websites can provide you with that knowledge.

This is important because:

  1. Background sources give you the language that people are using to discuss your topic. You will use this language (look for kewords!) when you start to search databases for scholarly articles and resources on the topic.
  2. This "pre-research" gives you a sense if your topic is focused enough. If your initial searches bring back so many results you can't even figure out what the language is, then you should consider narrowing your topic.

Remember, background information is always a starting point for research, not an ending point.