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Business

This guide will lead you to many of the University of Oregon Library's databases (as well as a few Web resources) which are useful for business research on companies, industries, markets, and other business related topics.

Finding Background Info

Before you start any research on your topic, you must develop some background knowledge including facts, dates, and names of important people, places, or theories. Books and websites can provide you with that knowledge.

This is important because:

  1. Background sources give you the language that people are using to discuss your topic. You will use this language (look for kewords!) when you start to search databases for scholarly articles and resources on the topic.
  2. This "pre-research" gives you a sense if your topic is focused enough. If your initial searches bring back so many results you can't even figure out what the language is, then you should consider narrowing your topic.

Remember, background information is always a starting point for research, not an ending point.

Using Wikipedia for Research (Infographic)

In addition to being a great place to start exploring an unfamiliar topic, Wikipedia is considered a tertiary source. Writers of tertiary sources synthesize information from secondary sources and strive to report them in a tone that is as unbiased and neutral as possible. 

Some tertiary sources are cited in academic research and others are not. This practice varies by discipline so contact your instructor or a librarian with questions!

Thanks to IUPUI University Library for allowing reuse of this graphic under a Creative Commons license.