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Entrepreneurship & Business Planning

Finding Market Fit

One of the hardest parts of creating a new product or service is determining who will use it. You might think single young adults would be interested but what if you should actually be looking at teenagers or young families? Or what if your product is missing a key feature, which means that no one will want it? In this video, Alan Chiu of XSeed Capital discusses how to make sure your product fits your market.

Consumers & Markets

General business databases such as ABI/Inform, Business Source Premier, and Lexis Nexis Academic are good sources for articles that provide demographic trends, consumer research, etc. 

For more marketing resources and research tips, check out the Marketing Research guide:

Survey & Research Development

Learning Resources