Research Guides: Marketing: Industry Research

Finding Industry Codes (SIC & NAICS)

Search by industry classification codes to generate lists of companies in that industry.

NAICS (North American Industrial Classification System)
Search for NAICS and SIC codes. The codes may be used to search for economic data on industries.
NAICS - U.S. Census
Official U.S. Government website provides the latest information on NAICS revisions, as well as NAICS reference files and tools.

IBISWorld This link opens in a new window
Industry research database covering thousands of established and emerging industries in the US, China, and global economies. Reports include market characteristics, segmentation, industry conditions, industry financial data, key success factors, and forecasting. Subscription includes US, China and Global Industry, US Company Benchmarking, Business Environment Profiles, US Specialized Industry, iExpert, and US Industry Spotlight modules.
Passport This link opens in a new window
Includes more than 115 internationally standardized statistics on industry sectors, country markets, and companies as well as full text market, company, & country reports; as well as expert analysis of emerging industry, country, and consumer trends.
First Research This link opens in a new window
Provides industry profiles covering more than 1000 industry segments; Industry profiles contain critical analysis, statistics and forecasts. Also available through Mergent Intellect.

Explore Census Data This link opens in a new window
Data collected by the US Census Bureaus censuses and surveys, including the 2000 and 2010 decennial censuses, the American Community Survey, the Economic Census, and the Population Estimates program

Bureau of Labor Statistics- Industries at a Glance
A ‘snapshot’ of national data obtained from different BLS surveys and programs. Many programs also produce additional industry detail, including state and regional data.
County Business Patterns
County Business Patterns is an annual Census series that provides sub-national economic data by industry. Businesses use the data for analyzing market potential, measuring sales effectiveness and advertising programs, setting sales quotas, and developing budgets.

Industry Information Resources from Valuation Resources.com
This site aggregates industry information, research, and analysis for more than 400 industries from a variety of paid and free sources including trade associations, industry publications, and research firms.
NOTE: Not all sources here will be available freely or through the UO Libraries