Research Guides: Oregon Executive MBA: Sports Marketing Research

Sports Marketing Research

Sports business research network; SBRnet This link opens in a new window
Provides market research data and industry news including sports equipment sales, sports participation, consumer expenditures, sponsorship, sports facilities, and more for both professional and amateur athletics
Sports & Fitness Industry Association (SFIA) This link opens in a new window
Access limited to current UO students, faculty and staff.
Tracks amateur athletic sports and fitness participation, product sales, amateur team sports, and overall industry activity.
SPORTDiscus This link opens in a new window
Indexes sports and physical education journals.
Mintel academic This link opens in a new window
Consumer market research reports for the U.S. and U.K. focusing on consumer attitudes, demographics, trend information, and market data in 14 consumer product and service categories, including Beauty, eCommerce, Technology, Health & Wellness, and Social Media.
Passport This link opens in a new window
Includes more than 115 internationally standardized statistics on industry sectors, country markets, and companies as well as full text market, company, & country reports; as well as expert analysis of emerging industry, country, and consumer trends.
Business Source Complete This link opens in a new window
Magazines, newspapers and journals in all business disciplines including marketing, management, MIS, POM, accounting, finance and economics going back to 1886. Additional content includes financial data, books, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.
IBISWorld This link opens in a new window
Industry research database covering thousands of established and emerging industries in the US, China, and global economies. Reports include market characteristics, segmentation, industry conditions, industry financial data, key success factors, and forecasting. Subscription includes US, China and Global Industry, US Company Benchmarking, Business Environment Profiles, US Specialized Industry, iExpert, and US Industry Spotlight modules.