Research Guides: MKTG 390: Marketing Research: Consumer &amp; Product Research

Market Research Tools - Start Here

Mintel academic This link opens in a new window
Consumer market research reports for the U.S. and U.K. focusing on consumer attitudes, demographics, trend information, and market data in 14 consumer product and service categories, including Beauty, eCommerce, Technology, Health & Wellness, and Social Media.
Statista This link opens in a new window
A statistics portal that integrates data on over 80,000 topics from over 18,000 sources onto a single professional platform - categorized into 170 multidisciplinary categories, providing direct access to quantitative data on media, business, sports, politics, and a variety of other areas of interest.

Passport This link opens in a new window
Includes more than 115 internationally standardized statistics on industry sectors, country markets, and companies as well as full text market, company, & country reports; as well as expert analysis of emerging industry, country, and consumer trends.
Catalyst (MRI-Simmons) This link opens in a new window
Simmons Insights is the new consumer research platform replacing the OneView interface. Insights allows researchers to examine the same consumer demographics, psychographics, shopping behaviors, brand usage, and media consumption using Simmons datasets to test their scenarios. Includes NHCS Adult, Connect, New Media NHCS, and SimmonsLOCAL studies.

Sports business research network; SBRnet This link opens in a new window
Provides market research data and industry news including sports equipment sales, sports participation, consumer expenditures, sponsorship, sports facilities, and more for both professional and amateur athletics
Sports & Fitness Industry Association (SFIA) This link opens in a new window
Access limited to current UO students, faculty and staff.
Tracks amateur athletic sports and fitness participation, product sales, amateur team sports, and overall industry activity.

For more in-depth information on researching the sports industry, check out this guide:

UO Qualtrics
UO students, faculty, and staff have access to QualtricsXM, one of the leading platforms for survey and form-based research projects. This tool is certified by the UO for research data security.

Qualtrics Support & Training
Use these resources to learn about survey design, data collection, and analysis in Qualtrics.
The Essential Guide to Writing Effective Survey Questions - UX Booth
Great survey questions: How to write them & avoid common mistakes - QualtricsXM
Writing Survey Questions - Pew Research Center
This article is a description of Pew's internal survey development process rather than a "how-to," but it provides excellent guidance into the process of one of the world's top research groups.

Qualitative Research in Business by H. Alf Walle
Call Number: ebook
ISBN: 1443866210
Publication Date: 2014
Offers analysis and "how to" guide regarding qualitative research methods for those seeking to apply these methods to their work.
Absolute Essentials of Marketing Research by Bonita M. Kolb
Call Number: ebook
ISBN: 9781000523300
Publication Date: 2022
This short textbook takes the student through the full market research process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally analysing the data and making recommendations.