MKTG 390: Marketing Research

Magazines, newspapers and journals in all business disciplines including marketing, management, MIS, POM, accounting, finance and economics going back to 1886. Additional content includes financial data, books, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.

Limited to four simultaneous users. Please logout when you have finished.
International business and general publications including the Wall Street Journal from 1984 to the present, financial profiles for companies worldwide and historical stock prices, as well as current data and market indexes.

Multi-disciplinary database providing indexing, abstracts, and selected full text for peer reviewed/scholarly articles, magazines, trade publications, and newspapers in all fields.

IEG Sponsorship Report provides insights, online publications, and trend reports on sports, arts, and cause and entertainment marketing.

This subscription provides current UO faculty, students, and staff access to domestic and international business news, commentary, podcasts, blogs, WSJ+, and more. First-time users create a free account at this link. Learn how to set up your access through UO Libraries’ subscription