Research Guides: MKTG 390: Marketing Research: Marketing & Advertising Campaign Planning

Campaign Planning Resources

WARC This link opens in a new window
Features award-winning advertising case studies and best practices concerning advertising account planning.
SRDS This link opens in a new window
Provides access to Consumer Magazine Media, Digital Media, and Newspaper Media modules. Users must “log in” and “log out” in the upper right corner to access the search menu for the modules that we've paid for.
Ad Age datacenter This link opens in a new window
Provides profiles of top advertisers, media, agencies and more.