Research Guides: MKTG 390: Marketing Research: Marketing &amp; Advertising Campaign Planning

Campaign Planning Resources

WARC This link opens in a new window
Note: To access this database, please create a profile account using your uoregon email account at https://www.warc.com/mywarc/create-new-account/create?u=SW5xc1N1Yi9RZVBpMGRPdm1NMkxtdz09&i=AD9379E3189343FC8B4A83825729A9DF
Features award-winning advertising case studies and best practices concerning advertising account planning.
SRDS This link opens in a new window
Provides access to Consumer Magazine Media, Digital Media, and Newspaper Media modules. Users must “log in” and “log out” in the upper right corner to access the search menu for the modules that we've paid for.
Ad Age datacenter This link opens in a new window
Provides profiles of top advertisers, media, agencies and more.