SBUS 450: Sports Marketing

Reports in sports participation and studies, single sport & fitness, industry, sporting goods market segments and financial studies and more.
NOTE: SFIA data is only available to UO members so there will be multiple verification layers to access the database

Reports analyze market drivers, sizes and trends, market segmentation, along with consumer attitudes and purchasing habits. Demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market.

Includes internationally comparable market statistics on industries, countries and consumer; market, company, and country reports; analyst comments on emerging industry, country, and consumer trends.

Replaces Simmons OneView June 2019
Simmons Insights is the new consumer research platform replacing the OneView interface. Insights allows researchers to examine the same consumer demographics, psychographics, shopping behaviors, brand usage, and media consumption using Simmons datasets to test their scenarios. Includes NHCS Adult, Connect, New Media NHCS, and SimmonsLOCAL studies.

A statistics portal that integrates data on over 80,000 topics from over 18,000 sources onto a single professional platform - categorized into 170 multidisciplinary categories, providing direct access to quantitative data on media, business, sports, politics, and a variety of other areas of interest.

The WGSN Fashion module includes forecast, color, materials, product development, design for women, men, and kids in all product categories. The WGSN Insight module provides consumer insights, big picture, age demographic reporting, social media/marketing, retail insights, and more. Users need to create an account with their uoregon.edu account while on campus or logged into the campus VPN.