Research Guides: SBUS 450: Sports Marketing: Advertising Resources

Databases

Ad Age datacenter This link opens in a new window
Provides profiles of top advertisers, media, agencies and more.
SRDS This link opens in a new window
Provides access to Consumer Magazine Media, and Newspaper Media modules. Users must “log in” and “log out” in the upper right corner. Select the “Print” menu to see and access the search menus for the modules that we have access to.
WARC This link opens in a new window
Note: To access this database, please create a profile account using your uoregon email account at https://www.warc.com/mywarc/create-new-account/create?u=SW5xc1N1Yi9RZVBpMGRPdm1NMkxtdz09&i=AD9379E3189343FC8B4A83825729A9DF
Features award-winning advertising case studies and best practices concerning advertising account planning.
Communication & Mass Media Complete This link opens in a new window
Indexing and full text of academic journals in the fields of journalism, mass media, and communication. Some coverage of film, rhetoric and communication disorders.

Ad*Access
Images from over 7000 advertisements in U.S. and Canadian newspapers and magazines between 1911 and 1955.
U.S. Social Media Marketing - Statista
Statistics and data on social media marketing and advertising revenue of social networks worldwide.