Research Guides: Public Relations and Advertising: Databases

Market Research Databases

The following databases contain a variety of data related to market research and consumer demographics:

WARC
To access this database, you'll need to create a profile account using your uoregon email account.
Mintel academic
Consumer market research reports for the U.S. and U.K. focusing on consumer attitudes, demographics, trend information, and market data in 14 consumer product and service categories, including Beauty, eCommerce, Technology, Health & Wellness, and Social Media.
Catalyst (MRI-Simmons)
Simmons Catalyst replaces the Insight interface. Catalyst allows researchers to examine the same consumer demographics, psychographics, shopping behaviors, brand usage, and media consumption using Simmons datasets to test their scenarios. Includes access to NHCS Adult, Sports Fans, Digital Life, LGBTQ+, and SimmonsLOCAL datasets.
To access this resource, you must have the UO VPN Client software running. Download UOnet VPN here.

Statista
A statistics portal that integrates data on over 80,000 topics from over 18,000 sources onto a single professional platform - categorized into 170 multidisciplinary categories, providing direct access to quantitative data on media, business, sports, politics, and a variety of other areas of interest.
Passport
Includes more than 115 internationally standardized statistics on industry sectors, country markets, and companies as well as full text market, company, & country reports; as well as expert analysis of emerging industry, country, and consumer trends.
Sports business research network; SBRnet
Provides data on professional, college, and consumer sports markets.

IBISWorld
Provides market research for hundreds of industries in the U.S. economy.
Mergent Online
Provides information on approximately 15,000 U.S. publicly traded companies and about 20,000 non-U.S. corporations.
PitchBook
Login process changed 10/31/24 - To access this resource, click the “Log in with SSO” option and use your @uoregon email address to sign in. VPN is no longer necessary.
Pitchbook features real time data to research and analyze companies, PE & VC deals, funds, investors, and service providers across the entire private investment lifecycle.
Pitchbook is available to current UO faculty, students, and staff.
Note: Users are limited to 10 downloads per day and 25 downloads per month. (1 download = 1 row of data on an Excel file). Account access will automatically reset annually on June 30.
Contact Genifer Snipes, gsnipes@uoregon.edu, for more information.
Paid for in cooperation with the Lundquist Center for Entrepreneurship.