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Public Relations and Advertising Research
A guide for conducting market research for public relations and advertising.
Public Relations and Advertising Research
Databases
Advertising Research Tools
Advertising & Media Planning
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Advertising & Media Planning
WARC
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Features award-winning advertising case studies and best practices concerning advertising account planning.
SRDS
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Provides access to Consumer Magazine Media, Digital Media, and Newspaper Media modules. Users must “log in” and “log out” in the upper right corner to access the search menu for the modules that we've paid for.
2020 Nielsen DMA Rankings (via MediaTracks)
Nielsen's DMA (Designated Market Areas) rankings are a key tool for identifying media-watching populations of a given area.
Ad Age datacenter
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Provides profiles of top advertisers, media, agencies and more.
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