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Public Relations and Advertising Research

A guide for conducting market research for public relations and advertising.

Public Relations and Advertising Research

The resources in this guide are intended to help you conduct research for public relations and advertising projects. Use the different sections in the menu on the left to help you find the resources you need. Use the search box below to help you find books related to your topic.

If you are new to this type of research, a good place to start is the Encyclopedia of Public Relations. This will help you familiarize yourself with common terms used.

UO LibrarySearch - Find articles, books, and more

LibrarySearch offers a streamlined interface for finding books and other media that combines the collections of UO Libraries and Summit libraries.

Connect to the UO Network from Off Campus

1. Library Proxy Service

Links on library webpages (including  in LibrarySearch, Browzine, and Databases A-Z) run through a proxy server which verifies you are a UO member, and are eligible to access library materials. When you click on a proxied link for the first time in the session, you are prompted to enter your DuckID and password to access the resource.

2. VPN (Virtual Private Network) Service

For certain library resources, using the UO's VPN service will be necessary.  VPN is not necessary for Canvas or LibrarySearch access.

If the proxied links or bookmarklet aren't working for you, the VPN lets you join the UO's network from off-campus. Using the VPN slows your internet speed, so only connect when you need to access resources, and disconnect once you're done.

For more information on accessing Library resources from off-campus, please check the following links:

Related Research Guides

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Business & Econ Librarian

Genifer Snipes's picture
Genifer Snipes
Contact:
Knight Library
1501 Kincaid Street Eugene, OR 97403

Linguistics Librarian

Katy Lenn's picture
Katy Lenn
Contact:
klenn@uoregon.edu
541.346.3072
University of Oregon Libraries
1501 Kincaid Street Eugene, OR
97403-1299
T: (541) 346-3053
F: (541) 346-3485
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