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BA 315: Economy, Industry, and Competitive Analysis

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Business & Entrepreneurship Librarian

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Genifer Snipes
Knight Library
1501 Kincaid Street
Eugene, OR 97403


Find the types of sources that you need by selecting the options in the menu on the left -- for instance "Company Research" will have information about the size, location, and number of employees of different businesses, which "Industry Research" is where you can find the overall size of an industry, market pressures, and major product segments.

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