Provides market research data and industry news including sports equipment sales, sports participation, consumer expenditures, sponsorship, sports facilities, and more for both professional and amateur athletics
Access limited to current UO students, faculty and staff.
Tracks amateur athletic sports and fitness participation, product sales, amateur team sports, and overall industry activity.
SportBusiness Resource Guide Live is only available in the Warsaw Sports Marketing Center. Talk with your instructor or Warsaw center staff to obtain access.
The Sports & Fitness Industry Association (SFIA), formerly the SGMA, is the trade association of leading industry sports and fitness brands, suppliers, retailers and partners.
