Research Guides: MKTG 660: Marketing Research: Sports Industry

Sports Research Resources in the Library

IEG Sponsorship Report This link opens in a new window
IEG Sponsorship Report provides insights, online publications, and trend reports on sports, arts, and cause and entertainment marketing.
Sports & Fitness Industry Association (SFIA) This link opens in a new window
Access limited to current UO students, faculty and staff.
Tracks amateur athletic sports and fitness participation, product sales, amateur team sports, and overall industry activity.
Sports business research network; SBRnet This link opens in a new window
Provides market research data and industry news including sports equipment sales, sports participation, consumer expenditures, sponsorship, sports facilities, and more for both professional and amateur athletics
SPORTDiscus This link opens in a new window
Indexes sports and physical education journals.
Street & Smith's SportsBusiness journal This link opens in a new window
Sports Business Journal (SBJ) is a leading source for sports industry news, original reporting, and news aggregation. This subscription provides full access to SBJ's Daily, Weekly, and archival content, as well as their newsletters, podcasts, and videos.
Sourcing Journal This link opens in a new window
Premiere trade journal for apparel and textiles focusing on sourcing and manufacturing. Covers global market conditions, news stories, and industry white papers.