MKTG 420: Marketing Communications

Industry research database covering thousands of established and emerging industries in the US, China, and global economies. Reports include market characteristics, segmentation, industry conditions, industry financial data, key success factors, and forecasting. Subscription includes US, China and Global Industry, US Company Benchmarking, Business Environment Profiles, US Specialized Industry, iExpert, and US Industry Spotlight modules.

Contains basic public and private company profiles on more than 20 million North American companies and over 70 million global companies including recent financial information, subsidiaries, key competitors, and executive profiles. Also includes First Research industry profiles for more than 1000 industry segments, Key Business Ratios, job search information, and more.

Includes more than 115 internationally standardized statistics on industry sectors, country markets, and companies as well as full text market, company, & country reports; as well as expert analysis of emerging industry, country, and consumer trends.