MKTG 420: Marketing Communications

Magazines, newspapers and journals in all business disciplines including marketing, management, MIS, POM, accounting, finance and economics going back to 1886. Additional content includes financial data, books, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.

Multi-disciplinary database providing indexing, abstracts, and selected full text for peer reviewed/scholarly articles, magazines, trade publications, and newspapers in all fields.

Limited to four simultaneous users. Please logout when you have finished. Text or data mining is prohibited in the Factiva database.

International business and general publications including the Wall Street Journal from 1979 to the present, financial profiles for companies worldwide and historical stock prices, as well as current data and market indexes.

This subscription provides current UO faculty, students, and staff access to domestic and international business news, commentary, podcasts, blogs, WSJ+, and more. First-time users create a free account at this link. Learn how to set up your access through UO Libraries’ subscription