Research Guides: BA 453: Business Strategy & Planning: Industry Research

Finding Industry Codes (SIC & NAICS)

Search by industry classification codes to generate lists of companies in that industry.

NAICS (North American Industrial Classification System)
Search for NAICS and SIC codes. The codes may be used to search for economic data on industries.
NAICS - U.S. Census
Official U.S. Government website provides the latest information on NAICS revisions, as well as NAICS reference files and tools.

IBISWorld This link opens in a new window
Industry research database covering thousands of established and emerging industries in the US, China, and global economies. Reports include market characteristics, segmentation, industry conditions, industry financial data, key success factors, and forecasting. Subscription includes US, China and Global Industry, US Company Benchmarking, Business Environment Profiles, US Specialized Industry, iExpert, and US Industry Spotlight modules.
First Research This link opens in a new window
Provides industry profiles covering more than 1000 industry segments; Industry profiles contain critical analysis, statistics and forecasts.
Market Share Reporter This link opens in a new window
Compilation of market share statistics from periodical literature covers both consumer and industrial products. Includes both company market share and brand level market share. The focus is on US coverage, but selected international coverage is included starting in 2005.
Key Business Ratios This link opens in a new window
Provides 14 key business ratios for private and public companies for competitive benchmarking in over 800 lines of businesses. Contains Solvency, Efficiency, and Profitability ratios from 2009-2012.