BA 361: Cross-Cultural Business Communication

This text gives students an understanding and appreciation of different cultures, and provides them with the practical skills for improving their communication with people from other cultures.

This text examines key cross-cultural concepts to break through the misunderstandings and mis-communication between business personnel from these and other countries.

Richard Lewis provides a guide to working and communicating across cultures, and explains how your culture and language affect the ways in which you think and respond.

This practical self-help guide will optimize the performance of individuals and teams working in an intercultural environment.

Building on Geert Hofstede's seminal research on cultural dimensions, Merkin synthesizes more recent research in business, communication, cross-cultural psychology and sociology to offer a model for better understanding facework.