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University of Oregon

MKTG 420 Marketing Communications


  • AD$Summary

Reports advertising expenditures in eleven major media: Magazines, Sunday Magazines, Newspaper, National Newspaper, Outdoor, Network Television, Spot Television, Syndicated Television, Cable Television Networks, Network Radio and National Spot Radio.  UO Library the following Years of this publication in PDF format.

Setected Web Sites

A database which contains over 7,000 advertisements that appeared in US newspapers and magazines between 1911 and 1955. The ads cover the categories of beauty and hygiene, radio, television, transportation, and World War II. Each category has a brief history and can be browsed by topics and year.

The website of Advertising Age is a well-established industry publication which provides a number of useful links for researchers:

Claims to be "an i-tool to create marketing & advertising concepts or campaigns." Novice advertisers will find guidance through the processes of creativity, motivation, and brand creation in print and video formats. Links & search sites provide annotations for Web sites dealing with advertising-related content.

Statistics and data on social media marketing and advertising revenue of social networks worldwide.

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