Research Guides: PD 483: Senior Studio: Market Research

Market Research

Demographic Research

Mintel academic This link opens in a new window
Consumer market research reports for the U.S. and U.K. focusing on consumer attitudes, demographics, trend information, and market data in 14 consumer product and service categories, including Beauty, eCommerce, Technology, Health & Wellness, and Social Media.
Statista This link opens in a new window
A statistics portal that integrates data on over 80,000 topics from over 18,000 sources onto a single professional platform - categorized into 170 multidisciplinary categories, providing direct access to quantitative data on media, business, sports, politics, and a variety of other areas of interest.
Social Explorer This link opens in a new window
Maps and reports based on U.S. Census and other data sources, 1790 to present.

WGSN
The WGSN Fashion module includes forecast, color, materials, product development, design for women, men, and kids in all product categories. The WGSN Insight module provides consumer insights, big picture, age demographic reporting, social media/marketing, retail insights, and more. Users must create an account using a @uoregon.edu email!