1. WARC ( World Advertising Research Center)
WARC (World Advertising Research Centre) is a database devoted to advertising and marketing. It primarily focusing on reviewing marketing campaigns and efforts, and marketing analyses.
Why use it?
WARC provides thousands of advertising effectiveness case studies detailing strategies of leading brands. It also includes best practice guides, marketing intelligence, research papers, consumer insight, advertising trend data, special reports, news, data and forecasts, trends in TV viewing, newspapers and other media, economic and demographic data, profiles of major brand owners, and more.
How to get started
There are two main ways of searching WARC. First, you can search for cases using the Case Finder. The other is to use Advanced Search to find articles.
Using the Case Finder
Open the STRATEGY menu to access the Case Finder.
To find cases, add keywords via the Add keyword box and then click on the Find Cases button.
Using the Advanced Search
To go to Advanced Search, click on the three vertical dots next to the Search box.
Type your search term(s) into the appropriate box.
You can use Advanced Search to include or exclude keywords. You can also limit to Articles or to a certain date range. Then click on the Search button to proceed.
On the results screen, you can refine your results. Select Recommended articles by ticking the box for this, or use the other options available to limit your results further.
The following databases are a good place to start looking for academic advertising resources:
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