Research Guides: J607: Brand Responsibility Seminar: Advertising Research Tools

Advertising & Media Planning

WARC This link opens in a new window
Features award-winning advertising case studies and best practices concerning advertising account planning.
SRDS This link opens in a new window
Provides access to Consumer Magazine Media, Digital Media, and Newspaper Media modules. Users must “log in” and “log out” in the upper right corner to access the search menu for the modules that we've paid for.

2020 Nielsen DMA Rankings (via MediaTracks)
Nielsen's DMA (Designated Market Areas) rankings are a key tool for identifying media-watching populations of a given area.

Ad Age datacenter This link opens in a new window
Provides profiles of top advertisers, media, agencies and more.