BA 317: Marketing Value for Customer

Industry research database covering thousands of established and emerging industries in the US, China, and global economies. Reports include market characteristics, segmentation, industry conditions, industry financial data, key success factors, and forecasting. Subscription includes US, China and Global Industry, US Company Benchmarking, Business Environment Profiles, US Specialized Industry, iExpert, and US Industry Spotlight modules.

Contains basic public and private company profiles on more than 20 million North American companies and over 70 million global companies including recent financial information, subsidiaries, key competitors, and executive profiles. Also includes First Research industry profiles for more than 1000 industry segments, Key Business Ratios, job search information, and more.

Provides market research data and industry news including sports equipment sales, sports participation, consumer expenditures, sponsorship, sports facilities, and more for both professional and amateur athletics

Access limited to current UO students, faculty and staff.
Tracks amateur athletic sports and fitness participation, product sales, amateur team sports, and overall industry activity.

Provides 14 key business ratios for private and public companies for competitive benchmarking in over 800 lines of businesses. Contains Solvency, Efficiency, and Profitability ratios from 2009-2012.