MKTG 420: Marketing Communications

Replaces Simmons OneView June 2019
Simmons Insights is the new consumer research platform replacing the OneView interface. Insights allows researchers to examine the same consumer demographics, psychographics, shopping behaviors, brand usage, and media consumption using Simmons datasets to test their scenarios. Includes NHCS Adult, Connect, New Media NHCS, and SimmonsLOCAL studies.

A statistics portal that integrates data on over 80,000 topics from over 18,000 sources onto a single professional platform - categorized into 170 multidisciplinary categories, providing direct access to quantitative data on media, business, sports, politics, and a variety of other areas of interest.

Includes more than 115 internationally standardized statistics on industry sectors, country markets, and companies as well as full text market, company, & country reports; as well as expert analysis of emerging industry, country, and consumer trends.

Consumer market research reports for the U.S. and U.K. focusing on consumer attitudes, demographics, trend information, and market data in 14 consumer product and service categories, including Beauty, eCommerce, Technology, Health & Wellness, and Social Media.

Magazines, newspapers and journals in all business disciplines including marketing, management, MIS, POM, accounting, finance and economics going back to 1886. Additional content includes financial data, books, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.

Industry research database covering thousands of established and emerging industries in the US, China, and global economies. Reports include market characteristics, segmentation, industry conditions, industry financial data, key success factors, and forecasting. Subscription includes US, China and Global Industry, US Company Benchmarking, Business Environment Profiles, US Specialized Industry, iExpert, and US Industry Spotlight modules.

Access limited to current UO students, faculty and staff.
Tracks amateur athletic sports and fitness participation, product sales, amateur team sports, and overall industry activity.

Provides market research data and industry news including sports equipment sales, sports participation, consumer expenditures, sponsorship, sports facilities, and more for both professional and amateur athletics