MGMT 614: Strategic Management

Provides market research data and industry news including sports equipment sales, sports participation, consumer expenditures, sponsorship, sports facilities, and more for both professional and amateur athletics

Access limited to current UO students, faculty and staff.
Tracks amateur athletic sports and fitness participation, product sales, amateur team sports, and overall industry activity.

Indexes sports and physical education journals.

IEG Sponsorship Report provides insights, online publications, and trend reports on sports, arts, and cause and entertainment marketing.

Magazines, newspapers and journals in all business disciplines including marketing, management, MIS, POM, accounting, finance and economics going back to 1886. Additional content includes financial data, books, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.