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​Public Relations and Advertising Research

A guide for conducting market research for public relations and advertising.

Advertising Research

Research about advertising sometimes involves finding actual advertisements; this can often be challenging. This page lists sources for finding print and broadcast advertising, in both a current context and a more historical view.

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There's nothing like getting your fingers dirty in good old paper magazines. The UO Library has many of the iconic general interest American magazines in print. Among them are:

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Journalism and Communication Librarian

Carolina Hernandez - Communication/ Journalism's picture
Carolina Hernandez - Communication/ Journalism
Contact:
University of Oregon Libraries
1299 University of Oregon
Eugene, OR 97403-1299
541-346-3078
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