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​Public Relations and Advertising Research

A guide for conducting market research for public relations and advertising.

Advertising Research

Research about advertising sometimes involves finding actual advertisements; this can often be challenging. This page lists sources for finding print and broadcast advertising, in both a current context and a more historical view.


There's nothing like getting your fingers dirty in good old paper magazines. The UO Library has many of the iconic general interest American magazines in print. Among them are:


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Journalism and Communication Librarian

Carolina Hernandez - Communication/ Journalism's picture
Carolina Hernandez - Communication/ Journalism
University of Oregon Libraries
1299 University of Oregon
Eugene, OR 97403-1299
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