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​Public Relations and Advertising Research

A guide for conducting market research for public relations and advertising.

Public Relations and Advertising Research

The resources in this guide are intended to help you conduct research for public relations and advertising projects. Use the different sections in the menu on the left to help you find the resources you need. Use the search box below to help you find books related to your topic.

If you are new to this type of research, a good place to start is the Encyclopedia of Public Relations. This will help you familiarize yourself with common terms used.

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Journalism and Communication Librarian

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Carolina Hernandez - Communication/ Journalism
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