Skip to main content
University of Oregon
UO Libraries

​Public Relations and Advertising Research

A guide for conducting market research for public relations and advertising.

Public Relations and Advertising Research

The resources in this guide are intended to help you conduct research for public relations and advertising projects. Use the different sections in the menu on the left to help you find the resources you need. Use the search box below to help you find books related to your topic.

If you are new to this type of research, a good place to start is the Encyclopedia of Public Relations. This will help you familiarize yourself with common terms used.

UO LibrarySearch - Find articles, books, and more

Related Research Guides

Need Help?

Chat Email Phone Text

Journalism and Communication Librarian

Carolina Hernandez - Communication/ Journalism's picture
Carolina Hernandez - Communication/ Journalism
Contact:
University of Oregon Libraries
1299 University of Oregon
Eugene, OR 97403-1299
541-346-3078
Social:Twitter Page